Website Critiques

The site I like: https://www.urbanoutfitters.com

As soon as you get on the website, it tells you what sales/deals they are having.
It also gives categories with intriguing pictures on the home page.
At the top of the website screen, there will always be tabs of categories with drop boxes of more specific categories.
Top rated items appear first when shopping/browsing under a certain category.
Wherever you are on the site, you can always see a banner which states the current sales/deals, and all of the different categories the site provides.

4 things I don’t like about https://www.urbanoutfitters.com :

On the home page, the highlighted categories with pictures do not relate with one another and it is in a random order.
When you press on the categories/pictures that are highlighted, the item which was highlighted within the picture does not appear first, so you have to browse through all of the other items to find it.
This website sells other brands clothing as well, but it is hard to find a tab which lists all of the different brands that the store sells.
There are many “ads” which try to intrigue costumers to become part of the members program all over the site.

The site I dislike: https://www.ikea.com/

4 things I like about https://www.ikea.com/ :

You can always press the IKEA logo to return to the home page.
Sales are stated as soon as you enter the site.
There are many pictures of products being used in real life situations, and the pictures are vibrant and intriguing.
The site states different options/help they can provide on the home page.

4 things I don’t like about https://www.ikea.com/ :

There are no drop boxes under specific tabs/categories.
The setup is very overwhelming and clustered on the home page.
When you press on a specific category, the titles of each specific category or not bolded and blend in with each other so it is hard to find what you are looking for.
There are no pictures under specific categories, so it is not very intriguing.

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